Points to Remember when Developing Enterprise Mobile Apps

Developing Business Mobile Apps

Smartphones and Mobile apps have revolutionized the business marketing , promotions, and communication. Start-ups and established businesses are developing custom mobile apps with attractive designs and features to reach millions of Smartphone users . The popularity of apps among the users can be best understood by the report of The Statistic Portal. It says that by 2017, users will download around 270 billion mobile apps. Another report also says that in 2015, 50 billion Android apps and 25 billion iPhone apps were downloaded. Apps have become the best marketing tool for small businesses and Start-ups. These organizations were also able to cut down their marketing and employee costs by marketing their products through their custom mobile apps.

However, not all businesses are successful with their apps. Few businesses find that there are hardly any takers for their apps. The download numbers are also insignificant to their actual estimate. There might be various factors that are responsible for such failures. You must undertake a lot of research, thinking and planning to develop your business app.

The points that can help you develop a business app for the best user's response include:

Decide the Use of App

You must first decide what you aim to achieve through your app and how you wish to promote your business. First, decide which category of customers you want to target and what their tastes are. You can also check your competitor's apps that have highest users. After a thorough research and survey, you can decide the app that can be best for your business.

Using Same Resources

If you are already running a business or successful brand, you can develop an app that reflects your existing business because customers will feel more at home with apps that reflect the existing brand. They can immediately link your app to your business.

Target Users and Market

You must find out the actual users that can use your app. Take a survey and try to get customers feedback. These steps will help you build an app that can tap these customers. Once you find your customers and their preferences, you can develop an app that will be popular among them.

User Friendly

The app must be faster and user-friendly. It must also have an attractive design and powerful features, and must be easy to use without any complications. You can decide a design and features that are unique and different than your competitors or apps in the marketplace.

Skilled Mobile Developers

You can pick a mobile app development company from india with a reputation for building quality apps. The team of developers must also be experienced and skilled in apps building. They must understand what you and your target customers require in your app. The developers must also help you in deciding a simple, but user-friendly feature, and a design that can attract your target customers. The app must also be fast in loading and the download time must also be very short.


Before launching your app, you must test it thoroughly for any issues or bugs. You should bear in mind that customers may avoid downloading or using your app if they realize your apps have problems.


If you are assuming that your mobile app will be immediately popular once it is launched, then you are mistaken because the users will not download your apps unless your target customers know about your app. Formulating a marketing strategy and advertising your app among your audience is the best way to popularize your app. You can also add videos and attractive photos of your business and products because this will help immensely to boost sales through business app.


Deciding a price for your app is an important decision. You can find free business apps in the marketplace, but can you afford it. You will also need to consider all costs that you had paid to mobile app Development Company for developing the app. You can compare your costs with estimated returns from your app. After comparison, you can decide the price for your app, or you can also make it a free app if you can afford.

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Abhishek Singh


Always Interested to write sometimes about upcoming technology. I am An IT Professional with 7+ years of experience with World renowned MNC 's like TCS ,IBM,CSC and Dell. Domain : IT infrastructure, Enterprise Server Administration and IT service delivery MCP,MCSA,ITIL V3 and ITIL Intermediate certified professional.

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  • Jose Paul12 Feb 2016

    Developing mobile apps for your users can help them be more productive, but before you start building apps, learn about the different kinds

  • Alice17 March 2016

    It is important to get the goal of the app, context of use and user interaction behavior right when planning for a mobile app. The success of an app depends on making sure that this requirement gathering process is done right

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